I watched an excellent DVD last night given to me by Marthinus from FCB Impact (on loan) of course, called The Persuaders. A Frontline production for PBS, it's over an hour long and filled with interesting snippets from the US advertising industry. Cynical, no bullshit, tell it like it is interviews and research on how the ad industry is desperately trying to break through the clutter. It's starts in NYC, naturally, with night time shots of Times Square - which let's face it, the amazing flashing neon glare of the ad boards is the reason why we all go there - with two guerrilla guys looking for a building upon which to project an addidas ad. The addidas ad looked great by the way. This is followed by an in-depth look at the launch of Song and exploring hte depths of our mind with a mad Frenchman who lives in a mansion!
For anyone who hasn't seen this, order it, and put more pieces of the advertising puzzle together. Definitely worth watching.
www.shoppbs.org
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