It's overcast today, but still warm. Just hope it doesn't rain as it causes chaos on the roads. South Africans can't drive at the best of times, but pour water on the road and the rainbeast takes over and they drive ten times worse than normal - still haven't don't understand this. Plus, all the traffic lights (robots) go out and giant potholes magically appear in the road where there was tarmac just a few minutes before.
Just finished reading my daily news emails, and the big story this morning seems to be about Kelloggs and Viacom (its Nickelodeon channel) being sued (only in the US) for freedom of choice and health issues ie junk food advertising.
I can see the point, and I know all the why's and what's..but... personally, the parents should be the ones being sued, or at least made to go to some form of 'stand up to your bratty kids and learn to say NO'. There, said it. Parents must be made to take responsiblility for their kids and stop feeding them junk food. Don't get me wrong, I'm not saying that Kellogg's shouldn't be made more aware and have their advertising watched very carefully, but people are free thinkers, have freedom of choice and willpower too.
In SA, Kellogg's is having to deal wtih a complaint, this time a competitor complaint from rival, Bokomo Foods. Bokomo argues that Kellogg's should be made to retract its TV campaign that features 'healthy' claims in the ads.
A great explanation of the US$2 billion lawsuit in the US can be found on http://adage.com/news.cms?newsId=47513 or visit www.asasa.org.za/ResultDetail.aspx?Ruling=2893 for the South African complaint.
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